The Problem

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Drink spiking is a rising epidemic in the UK, which is why we want to give people a better way of protecting themselves on a night out.

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Insight

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A night out is rightfully messy, so people forget to use anti-spiking technology that’s already out there: colour changing nail polish and coasters, bottle stoppers, etc.

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Solution

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With Smirnoff, the spike detecting technology will be implemented into the glass. The famous red Smirnoff logo will be used as a test strip that turn blue if they come in contact with spiking chemicals, so all you have to remember is that Smirnoff is red, not blue.