Sexability | Durex
The Brief
D&AD and Durex asked to create a campaign that empowers disabled people in sex spaces.
Insight
With one of us being disabled, we see first hand how society avoids and excludes disabled people and in turn, sex and disability become taboo and shameful.
Solution
Sexability - everyone can have sex, no matter their physical ability. A campaign that is presented in an unapologetic way. Facing up to the awkward and taboo nature around sex and disability, opening up the conversation around the topic.
Case Study
Social Video
Comical videos of people sharing awkward sex stories, to spark conversation and start breaking down the tension.
Tinder
Website
When swiping right on the Tinder ads, users will be taken to the Sexability page on the Durex website, where we aim to fight misconceptions towards disability.
