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Sexability | Durex

The Brief

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D&AD and Durex asked to create a campaign that empowers disabled people in sex spaces.

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Insight

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With one of us being disabled, we see first hand how society avoids and excludes disabled people and in turn, sex and disability become taboo and shameful.

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Solution

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Sexability - everyone can have sex, no matter their physical ability. A campaign that is presented in an unapologetic way. Facing up to the awkward and taboo nature around sex and disability, opening up the conversation around the topic.

Case Study

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Social Video

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Comical videos of people sharing awkward sex stories, to spark conversation and start breaking down the tension.

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Tinder

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Website

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When swiping right on the Tinder ads, users will be taken to the Sexability page on the Durex website, where we aim to fight misconceptions towards disability.

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