Giving you the Voice | HMV
The Brief
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HMV asked to re-brand their store and image in order to appeal to millennials.
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Insight
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Although the younger generations prefer consuming media from their phones or computers, there is something they value more and more as technology advances: live experiences.
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Solution
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We are repositioning HMV from being a business that provides physical entertainment, to a brand that provides local live music.
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Invite local artists to perform at HMV every Friday.
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A big platform to get their name out
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Gain experience
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Make use of HMVs high quality sound system
Invite down industry professionals to give talks on:
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Working with producers
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Value of remixes
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Getting yourself known, online promotion
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Signing to a label Dos and Don’ts
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Many more
Taking music out of headphones.
Networking events for musicians to meet :
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A singer for their next track
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A new bassist
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A new producer
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Gig promotors
Opportunities are endless
In-store
