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Giving you the Voice | HMV

The Brief

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HMV asked to re-brand their store and image in order to appeal to millennials.

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Insight

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Although the younger generations prefer consuming media from their phones or computers, there is something they value more and more as technology advances: live experiences.

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Solution

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We are repositioning HMV from being a business that provides physical entertainment, to a brand that provides local live music.

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Invite local artists to perform at HMV every Friday.

  • A big platform to get their name out

  • Gain experience

  • Make use of HMVs high quality sound system

Invite down industry professionals to give talks on:

  • Working with producers

  • Value of remixes

  • Getting yourself known, online promotion

  • Signing to a label Dos and Don’ts

  • Many more

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Taking music out of headphones.

Networking events for musicians to meet :

  • A singer for their next track

  • A new bassist

  • A new producer

  • Gig promotors

Opportunities are endless

In-store

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