Giving you the Voice | HMV
The Brief
HMV asked to re-brand their store and image in order to appeal to millennials.
Insight
Although the younger generations prefer consuming media from their phones or computers, there is something they value more and more as technology advances: live experiences.
Solution
We are repositioning HMV from being a business that provides physical entertainment, to a brand that provides local live music.
Invite local artists to perform at HMV every Friday.
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A big platform to get their name out
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Gain experience
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Make use of HMVs high quality sound system
Invite down industry professionals to give talks on:
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Working with producers
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Value of remixes
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Getting yourself known, online promotion
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Signing to a label Dos and Don’ts
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Many more
Taking music out of headphones.
Networking events for musicians to meet :
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A singer for their next track
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A new bassist
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A new producer
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Gig promotors
Opportunities are endless
In-store
